Based on the concepts of “word-of-mouth” effect and viral marketing. the diffusion of an innovation may be triggered starting from a set of initial users. Estimating the influence spread is a preliminary step to determine a suitable or even optimal set of initial users to reach a given goal. In this paper. https://www.bekindtopets.com/hot-save-Fresh-n-Clean-Scented-Shampoo-15-1-Concentrate-Crisp-Linen-Gallon-great-choice/